Franchisees Sue KFC to Retain U.S. Marketing Control
KFC franchise prominently displays a grilled chicken poster. photo/bmmWILMINGTON, Delaware – The KFC National Council and Advertising Cooperative, Inc. (NCAC) filed a lawsuit last week against the...
View ArticleSubway Lawsuit against Quizno's
On October 27, 2006 the Subway franchisor filed suit over a Quizno's ad campaign. On Feb 23, 2010 the court issued an order dismissing the case.read more
View ArticleKFC Stunts Not Stopping Sales Slide
KFC is being eaten by its competitors, and it is struggling to figure out how to stop it.read more
View ArticleHiring Tips for Business Owners
Your employees are your biggest asset. Following are some hiring tips for business owners:read more
View ArticleHiring Tips for Business Owners
Your employees are your biggest asset. Following are some hiring tips for business owners:read more
View ArticleFlat Bottomed KFC Girls
LOUISVILLE, Ky. — Hooter’s has their focus on big-chested women. Now KFC, the home of the 540 calorie Double Down, the caloric equivalent of a McDonald's Big Mac, is staking out its territory by...
View ArticleWhat to Do with Media Coverage
A trade publication used a quote by you for one of its articles. Better yet, you’re one of the featured experts quoted in the article. Now what?read more
View ArticleCourt Grants KFC Franchisees Final Authority on Advertising
LOUISVILLE, KY – A Delaware court handed down its final order today granting judgment to the National Council and Advertising Cooperative (NCAC), stating KFC Corporation does not have the sole...
View ArticleBurger King Shakeup, Chidsey Leaves
Burger King announced that former CEO John Chidsey will step down, effective April 18, as co-chair of Burger King Holdings, according to Florida Business Journal.read more
View ArticleNigel Travis Bows To Prince Of New York
Dunkin ad at Times Square Times Square being the crossroads of New York, it follows that One Times Square is the center of the known universe.read more
View Article"Live For Now" Stars Dead Icon
PepsiCo announced aggressive marketing plans, boosting ad spending by 20% and bringing back deceased pop icon Michael Jackson as part of a worldwide campaign.read more
View ArticleLittle Caesars Tries Reverse Psychology
Gotta love Little Caesars for its use of reverse psychology and quirky advertising. A new commercial asks customers not to call Little Caesars to order a pizza (after all, it's already waiting for...
View ArticleLiberty Tax Ruled Vicariously Liable for Illegal Franchisee Advertising
An unrelated franchise outside California advertises its services. photo/bmm Franchisor Liberty Tax Service was ruled vicariously liable by a California state appellate court for its franchisees'...
View ArticleDomino’s Dominates Pizza Chains in Brand Loyalty
photo supplied by Domino's Pizza NEW YORK — Domino's Pizza, Inc. (NYSE:DPZ) is number one when it comes customer loyalty in the pizza shop sector. The 2013 annual ranking of brands with the highest...
View Article"Keyed-up Executives Unwind at Sheraton"
In 1965, the Sheraton Corporation of America, under the leadership of President Ernest Henderson, created a brilliant advertising campaign: "Keyed-up Executives Unwind at Sheraton". It was broadly...
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