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Franchisees Sue KFC to Retain U.S. Marketing Control

KFC franchise prominently displays a grilled chicken poster. photo/bmmWILMINGTON, Delaware – The KFC National Council and Advertising Cooperative, Inc. (NCAC) filed a lawsuit last week against the...

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Subway Lawsuit against Quizno's

On October 27, 2006 the Subway franchisor filed suit over a Quizno's ad campaign. On Feb 23, 2010 the court issued an order dismissing the case.read more

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KFC Stunts Not Stopping Sales Slide

KFC is being eaten by its competitors, and it is struggling to figure out how to stop it.read more

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Hiring Tips for Business Owners

Your employees are your biggest asset. Following are some hiring tips for business owners:read more

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Hiring Tips for Business Owners

Your employees are your biggest asset. Following are some hiring tips for business owners:read more

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Flat Bottomed KFC Girls

LOUISVILLE, Ky. — Hooter’s has their focus on big-chested women. Now KFC, the home of the 540 calorie Double Down, the caloric equivalent of a McDonald's Big Mac, is staking out its territory by...

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What to Do with Media Coverage

A trade publication used a quote by you for one of its articles.  Better yet, you’re one of the featured experts quoted in the article. Now what?read more

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Court Grants KFC Franchisees Final Authority on Advertising

LOUISVILLE, KY – A Delaware court handed down its final order today granting judgment to the National Council and Advertising Cooperative (NCAC), stating KFC Corporation does not have the sole...

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Burger King Shakeup, Chidsey Leaves

Burger King announced that former CEO John Chidsey will step down, effective April 18, as co-chair of Burger King Holdings, according to Florida Business Journal.read more

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Nigel Travis Bows To Prince Of New York

Dunkin ad at Times Square Times Square being the crossroads of New York, it follows that One Times Square is the center of the known universe.read more

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"Live For Now" Stars Dead Icon

PepsiCo announced aggressive marketing plans, boosting ad spending by 20% and bringing back deceased pop icon Michael Jackson as part of a worldwide campaign.read more

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Little Caesars Tries Reverse Psychology

Gotta love Little Caesars for its use of reverse psychology and quirky advertising. A new commercial asks customers not to call Little Caesars to order a pizza (after all, it's already waiting for...

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Liberty Tax Ruled Vicariously Liable for Illegal Franchisee Advertising

An unrelated franchise outside California advertises its services. photo/bmm Franchisor Liberty Tax Service was ruled vicariously liable by a California state appellate court for its franchisees'...

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Domino’s Dominates Pizza Chains in Brand Loyalty

photo supplied by Domino's Pizza NEW YORK — Domino's Pizza, Inc. (NYSE:DPZ) is number one when it comes customer loyalty in the pizza shop sector. The 2013 annual ranking of brands with the highest...

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"Keyed-up Executives Unwind at Sheraton"

In 1965, the Sheraton Corporation of America, under the leadership of President Ernest Henderson, created a brilliant advertising campaign: "Keyed-up Executives Unwind at Sheraton". It was broadly...

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